LOS ALTOS, Calif. – November 7, 2005 – Skin Cancer statistics are sobering says Mike Moshier, DermaFend’s Founder & CEO. Today, one of his missions is telling people that one-half of Americans will get Skin Cancer (and he likes to add…“Which half do you want to be in?”). He should know.

Recently Moshier noticed a small white pimple on his nose that wouldn't go away! He decided to get it checked out. His dermatologist recommended a biopsy -- a word Moshier had never heard used before in the same sentence with his name. The pathologist’s report confirmed Skin Cancer and surgery to remove it was immediately scheduled. Moshier caught it early, but many others are not so fortunate. He was alarmed to learn that incidences of Skin Cancer exceed those of Breast, Colon, Lung and Prostate cancer combined.

Since his close call, Moshier's other mission has been to help people protect themselves from this potentially deadly disease. "Most people understand the importance of shielding their skin from the sun," Moshier says, "but let's be honest, most of us don't think about applying sunscreen before going outdoors, let alone reapplying it every few hours. And how many folks routinely wear shade protection or have ever considered supplements to maintain healthy skin cells -- our first line of defense against Skin Cancer. After experiencing Skin Cancer first hand, I wanted to develop practical Skin Cancer protection products that would help people protect themselves from the sun -- without a lot of thought."

About DermaFend

Less than one year after his own brush with Skin Cancer, Moshier’s new company, DermaFend, is launching its three flagship Skin Cancer protection products that attack the problem from both outside and inside the body. DermaFend™ Daily Projuvenator is an amazing new daily-use product that combines Bio-Ferm®, a proprietary blend of Green Tea and other natural ingredients from regions around the world, with SPF 15+ protection. Green tea, has been shown to counteract the adverse biological effects of UV radiation and reduce DNA damage to exposed skin. DermaFend Daily Projuvenator is a three-in-one product that replaces ordinary skin lotion, moisturizer and sun protection. However, unlike many other skin care products, it really is totally non-greasy. Additionally, it does not contain Lanolin or Glycerin which causes allergic reactions in many people. DermaMend™ Daily Care Capsules contains the most powerful, natural anti-inflammatory yet discovered, plus the highest concentration of Omega-3 fatty acids. Combined with the complete Vitamin-B complex, DermaMend Daily Capsules help repair sun-damaged skin cells and promote healthy skin cells -- our body’s first line of defense against Skin Cancer. And rounding out the suite of products, the ExtremeShade™ Cap instantly transforms from an ordinary looking ball cap into a Personal Shade System. The cap is made from specially-treated, lab-tested, UPF 50+ material that actually blocks over 98% of the sun’s harmful radiation. DermaFend discounts the price of all three products in its exclusive Solar Survival Kit.

"Skin Cancer and premature aging are problems we all face. Even casual exposure can put someone at risk. But now people can protect themselves with DermaFend products," says Cosmetic Dermatologist, Mindy Tanner. "Mike acknowledges that he, too, disregarded the statistics until he was diagnosed with Skin Cancer. What makes this story so compelling is how his Skin Cancer problem was deftly turned into Skin Cancer solutions -- new practical tools in the fight against Skin Cancer," adds Dr. Tanner, and “DermaFend makes a cash donation to Skin Cancer research for each ExtremeShade cap purchased.”

More About Mike Moshier
DermaFend Founder Mike Moshier is no stranger to the world of invention or innovation. A former Navy Pilot, aeronautical engineer and lifetime entrepreneur, whose most recent invention was a backpack VTOL (Vertical Take Off and Landing) aircraft that Time Magazine called one of the “Best Inventions of the Year” in 2001, Moshier has devoted his life to innovation. After learning that Skin Cancer protection products were few and far between, he set out on what he calls his most important mission -- developing practical Skin Cancer products that people will actually use. Moshier is quick to point out that he uses DermaFend products religiously every day -- even when the sky is overcast.

The DermaFend website (www.dermafend.com) is loaded with important information about how to detect, and protect yourself and your loved ones from, Skin Cancer, and maybe save a life in the process. DermaFend products may be purchased exclusively on-line.

For more information, including DermaFend product samples and images, please contact Valery Hodes at Orca Communications Unlimited, LLC: valery@orcacommunications.com or 602.295.4038.