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Jan 24, 2006 News Release
Many U.S. adults lack critical knowledge about
heart attack warning signs
beyond the so-called "Hollywood Heart Attack" -- the sudden,
crushing chest pain that is often depicted in the movies and
on television, according to a new Harris Interactive(R) survey
commissioned by PDL BioPharma, Inc. This knowledge gap,
coupled with a "wait and see" approach in seeking timely
treatment, may contribute to the nearly one-half million
heart-attack related deaths
in the United States annually.(1)
According to the survey:
-- Only two in five (40%) U.S. adults would seek medical
attention if
they experienced common
heart attack symptoms
(sickness to the
stomach, lightheadedness, and pain or soreness in the arm,
back or
neck) for several minutes -- the majority (59%) would wait and
see if
the symptoms passed, and only 14% would call 9-1-1.
-- Only about half of U.S. adults (56%) think calling 9-1-1
(or their
10-digit local emergency number) for an ambulance is the first
step
to take if they (or someone they are with) are experiencing
heart
attack symptoms.
-- Only 35% of U.S. adults who have been diagnosed with a
heart attack,
or have a friend or family member who has been diagnosed with
a heart
attack, called 9-1-1 (or their 10-digit local emergency
number) as
the first step.
-- Less than half of U.S. adults (48%) realize that a heart
attack can
be stopped once it has begun.
To combat the ongoing awareness gap about heart attacks and
how to respond, Act in Time to Heart Attack Signs, a National
Heart Lung and Blood Institute (NHLBI) public education
campaign, is being revitalized through the sponsorship of PDL
BioPharma. The campaign, originally launched in 2001 by the
NHLBI, urges Americans to learn the various warning signs of a
heart attack and call 9-1-1 immediately in order to save
lives.
"The vision of Act in Time has always been to save lives by
increasing the woefully low number of heart attack patients
who are treated within the first hour of experiencing
symptoms," said Elizabeth G. Nabel, M.D., Director of NHLBI.
"While we've made great strides in educating Americans about
heart attack warning signs in order to drive earlier
treatment, this survey demonstrates that there's still work to
be done to win the war against heart attacks."
An estimated 1.2 million Americans suffer heart attacks each
year and approximately 494,400 of them die. Nearly half of
heart attack deaths occur before the person reaches the
hospital. Most heart attack victims wait two or more hours
after symptom onset before seeking medical help, often because
they do not realize they're having a heart attack.(2)
"Tragically, many patients, expecting to experience sudden,
crushing chest pain, don't recognize the less dramatic
symptoms of a heart attack, don't seek prompt treatment and,
therefore, don't receive powerful life-saving therapies in
time," said William E. Boden, M.D., national spokesperson for
Act in Time. "We hope to reverse that trend with this
education program."
According to Dr. Boden, Director of Cardiovascular Clinical
Trials at Hartford Hospital, and Professor of Medicine,
University of Connecticut School of Medicine, the most common
heart attack warning signs include pain or discomfort in the
center of the chest; discomfort in one or both arms, back,
neck, jaw, or stomach; shortness of breath; and other signs,
such as breaking out in a cold sweat, nausea, and
light-headedness.
The survey also found that:
-- While 85% of U.S. adults recognized chest discomfort as a
heart
attack warning sign, significantly fewer adults are aware that
discomfort in the neck (36%), back (32%), jaw (30%) or stomach
(23%)
are also symptoms of a heart attack.
-- Less than half (46%) of U.S. adults who have been diagnosed
with a
heart attack or have a friend or family member who has been
diagnosed
with a heart attack indicated that they/their friend or family
members actually experienced chest discomfort.
"It is essential that Americans become familiar with all of
the heart attack warning signs, because every second counts
when it comes to a heart attack," Dr. Boden emphasized.
"Clot-dissolving drug therapy or dilation of a blocked
coronary artery with balloon angioplasty and stenting can
stop, or interrupt, a heart attack, limiting or preventing
debilitating or deadly heart muscle damage. However, these
treatments are most effective when administered within one
hour of symptom onset. "Dr. Boden went on to explain that
delay in symptom recognition will inevitably delay prompt
treatment, hence, patient education about heart attack warning
signs is paramount.
The Act in Time campaign offers informative, easy-to-read
educational materials for the public including a brochure,
wallet card and educational video. Several hospitals and
health systems across the country also will be distributing
the Act in Time materials and conducting related education
events in 2006. Information on obtaining the Act in Time
materials, as well as in-depth results of the PDL BioPharma
survey conducted by Harris Interactive can be found at
www.actintime2006.com.
About PDL BioPharma
PDL BioPharma, Inc. is a biopharmaceutical company focused on
discovering, developing and commercializing innovative
therapies for severe or life threatening illnesses. The
company currently markets and sells a portfolio of leading
products in the acute-care hospital setting in the United
States and Canada and generates royalties through licensing
agreements with top-tier biotechnology and pharmaceutical
companies based on its pioneering humanized antibody
technology. Currently, PDL BioPharma's diverse late-stage
product pipeline includes six investigational compounds in
Phase 2 or Phase 3 clinical development for hepatorenal
syndrome, inflammation and autoimmune diseases, cardiovascular
disorders and cancer. For more information, go to http://www.pdlbiopharma.com
.
About the Harris Interactive(R) Poll
Harris Interactive(R) fielded the online survey between
December 16 and 20, 2005 among a nationwide sample of 2,515
U.S. adults 18 years of age or older -- of whom 1,370 have
been diagnosed with a heart attack or have a friend or family
member who has been diagnosed with a heart attack. The data
were weighted to be representative of the total U.S. adult
population on the basis of region, age within gender,
education, household income, race/ethnicity and propensity to
be online. In theory, with a probability sample of this size,
one can say with 95 percent certainty that the results for the
overall sample of adults have a sampling error of plus or
minus 3 percentage points. Sampling error for those who have
been diagnosed with a heart attack or have a friend or family
member who has been diagnosed is plus or minus 4 percentage
points. This online sample is not a probability sample.
About Harris Interactive(R)
Harris Interactive Inc. (www.harrisinteractive.com), based in
Rochester, New York, is the 13th largest and the
fastest-growing market research firm in the world, most widely
known for The Harris Poll(R) and for its pioneering leadership
in the online market research industry.
(1) AHA 2005 Heart Disease and Stroke Statistics
(2) AHA 2005 Heart Disease and Stroke Statistics
SOURCE National Heart Lung and Blood Institute
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